Display stand and the like



2% 1929 J. HORWATH DISPLAY STAND AND THE LIKE Filed May 14. 19.2

2 Sheets-Sheet l May 21, 1929. J. HORWATH DISPLAY STAND AND THE LIKEFiled May 14, 1928 2 Sheets-Sheet 2 Patented May 21, 1929.'

UNITED STATES PATENT OFFICE.-

JULIUS HORWATH, OF CHICAGO, ILLINOIS, ASSIGNOR TO ARVEY CORPORATION. OFCHICAGO, ILLINOIS, A CORPORATION OF ILLINOIS.

DISPLAY STAND AND THE LIKE.

Application filed May 14,

The present invention has to do with an improved construction of thedisplay stand for display and advertising purposes. The stand of thepresent invention is especially intended for placing on counters, showcases, window cabinets, and other similar places.

One object of the invention is to provide a display stand of improvedconstruction which can be made up from a single piece'of: card board orsimilar material cut into a blank of the proper shape and then folded-inthe proper manner to establish the form of the stand. A further objectin this connecr tion is to provide a display stand which is entirelyself-supporting when folded into the above form, and which entirelyeliminates the necessity of using an easel or other special support.

A further object of the invention is to pro vide a display stand of sucharrangement that it can be folded up into a very thin self-con tainedpackage, the thickness whereof is only equal to that of four thicknessesof the material from which the article is made.

A further object of the invention is to provide a display stand of sucharrangement that there is provided a pocket or compartment to receiveone of the packages or articles to which the display of the standrelates. It is a further object in this connection to provide 1 adisplay stand of very unique and attractive appearance and having highmerit and advertising value.

Uther objects and uses of the invention will appear from a detaileddescription of the same which consists in the features of con structionand combinations of parts hereinafter described and claimed.

In the drawings:

Figure 1 shows a stand embodying the eatures of the present invention,the same being opened out into the working position, and a displaycarton being set in place in the opening provided for that purpose;

Fig. 2 shows a back view corresponding to Fig. 1; 1

Fig. 3 shows a face view or development of the blank for the stand ofFigs. 1 and 2;

Fig. 4 shows a lon itudinal section through a display stand embodyingthe features of the present invention, the same being folded up into theflat or shipping form, Fig. 4 being 0n enlarged scale; and

erspective view of a HEISSUED The stand herein illustrated includes abody portion 6 together with a base portion 7 which supports said bodyportion. The base portion- 7 is of triangular cross section having thedownwardly slanting display portion 8, the bottom portion 9, and thevertical back portion 10. When the device is in service the back portion10 stands vertical and substan tially in line with the body portion 6,being ofl set therefrom by an amount equal only to the thickness of thematerial.

The downwardly slanting display portion 8 is provided with an elongatedor elliptical hole 11 of such form that the horizontal projectionthereof is substantially circular. This hole 11 serves to receive thecan or package 12 of the article which is being displayed, said canreaching down through the hole and resting upon the bottom portion 9.The weight of this article so displayed thus is imposed directly uponthe bottom portion 9 and serves additionally to prevent the displaystand from being knocked over backwards The entire stand is preferablymade from a single blank cut out into the general form illustrated inthe development of Fig. 3. From this it is seenthat the downwardlyslanting display portion 8 is folded forwardly from the body portion 6along the fold line 13; that the bottom portion 9 is folded rearwardly'from the display portion 8 along the fold line 14; and that the upwardlyextending back portion 10 is folded upwardly from the bottom portion 9along the fold line 15. The upper edge 16 of the back portion 10 is thenglued or cemented to the back of the body portion 6 immediately abovethe fold line 13. In case the display portion 8 is of less length thanthe combined lengths of the bottom and back portions 9 and 10 (which isusually the case due to the triangular form of the base portion 7)another fold line 17 may be provided across the bottom portion 9 so thatby folding on the same the entire structure of the base 7 can beinfolded into the form shown in Fig. 4 so as to bring the same into athickness only equal to the thickness of four layers of material. Inshipping the articles they may be made up in to a solid package bysetting them with their base portions alternately at one side and thenthe other side of the ahorizontal direction, I have provided the lockinglug 18. ,The same is located across the fold line and is'cut out alongthe cutting line 19 in the general form shown in Fig. 3. This cuttingline commences at the point 20 on the fold'line 15 and advances towardsone end of the blank and then across the blank and back to the fold line15 at the point 21. The cutting line 19 then reenters into-the lug 18 atthe point 22 substantially in line with .the fold line 15, then advancestowards the other end of the blank and then across the blank andterminates at the point 23 which is off set from the commencement point21. There is then provided the fold line 24 extending'longitudinally ofthe lug 18 through. the point 23 so that the lug itself can be turned upat right angles on said fold line as shown at Fig; 2. v

The reentrant notch 22 engages a similar notch 25 in the cutting line 19when the lug is turnedup into the working position of Fig. 2 and thusretains the lug in said position.

It will be noted that due to the triangular base member, and the factthat the rear portion thereof reaches up substantially vertically, it ispossible to place the can or other article being displayed down throughthe opening of the front portion of the base member so that said articlewill rest on the bottom portion and thus give the entire structureadditional' support and stability.

While I have herein shown and described only a single embodiment of mypresent invention still it do not wish-to limit myself thereto except asI may do so'in the claims.

I claim w 1. As anew article of manufacture a display stand for thepurpose specified comprising a single sheet of card board or the likeadapted to be folded in continuous fashion to establish a verticaldisplay section, a downwardly and forwardly slanting fold section, abottom section, and an upwardly extending vertical rear section, meansfor securing the upper edge of the last named section to the lowerportion of the back face of the display section, there being fold linesat the lines'of iunctlon of said sections with each other,

the fold section bottom section and back sec- 1 for the accommodation ofa carton to be displayed, and to permit said cartonoto rest on thebottom section and give the same added stability, substantially asdescribed.

2. As a new article of manufacture a display stand for the purposespecified comprising a single sheet of card board or thelike adapted tobe folded in continuous fashion to establish a vertical display section,a downwardly and forwardly slanting front section, a bottom section, andan upwardly extending vertical rear section, means for securing theupper edge of the last named section of the lower portion of the backface of the display section, there being fold lines at the lines ofjunction of said sections with each other, the fold section bottomsection and back section together constituting a substantiallyright-angled triangle when folded into working position, means forretaining said parts in such position comprising a locking lug cut outfrom the body of the material of the bottom and back sections at bothsides of the line of joinder between them, said lug being attachedthereto by a fold line extending at right angles to said line ofjoinder, there being a notch in the upper edge of said lug in positionto engage the back section when the lug is raised into working position,substantially as described.

JULIUS noawa'rn.

